welcome to my world :)

Projects

Things I build for myself.

← Projects

Pillars

A reading app that helps me find the gaps in what I know.

Read beyond the familiar

I wanted to understand more of the world without collecting an endless list of things to read. Pillars curates papers, articles, and essays each week, shaped around my interests and the gaps in my knowledge.

There are five readings and a Sunday revision. The week moves between foundational ideas, current thinking, connections across subjects, and something chosen for the pleasure of it.

Could I explain it to a 12-year-old?

The learning loop borrows from the Feynman technique: try to explain an idea in plain language, and notice where the explanation falls apart.

I can save an explanation or note what still feels fuzzy. Those loose ends shape later revision questions and future reading. The knowledge map grows as I read and recall, showing the subjects I return to and the areas I’ve barely touched.

It’s an iOS app I built for my own learning, with a map that keeps changing as I do.

← Projects

A clone of me

I wanted to see if I could build a model of myself that understood how I think, down to what I’d find funny.

My knowledge graph: around 1,000 linked concepts, organised into dense clusters
My knowledge graph, with around 1,000 linked concepts.

How I built it

I fed a living wiki my exported chat history, emails, and documents. It extracts concepts and links them together. The chat history gave it the range the other sources were missing.

Everything goes into three buckets:

Core
What I care about, return to, and am known for.
Spine
The values and positions that hold it all together.
Shadow
What I reject, avoid, or refuse to engage with.

The shadow turned out to matter most. Knowing what I’m not made its predictions of what I am much more reliable.

Asking it a question

I asked whether I’d laugh at a misogynist joke in a room that was 80% men. It read across my humour, values, and notes on how I act in a room, including the less flattering parts.

“I’d just go flat. Blank face. Not laughing reads loud in a room of 80% men, that’s the whole point.”

That’s exactly what I’d do. Seeing it find that answer was the first time I thought this could work.

My clone reading its humour, values, and shadow files before answering the question
The query, the files it read, and its response.

What I’m working towards

This started with a question about social networks: could a version of you find the people and information you care about, without you spending your day on a feed?

I called the matching concept the Social Dark Pool: representatives test a conversation privately before bringing an introduction back to the people involved.

The clone is one piece of that idea. It’s a model of one person; it doesn’t prove that two people would connect. I needed a smaller matching problem I could actually test, so I started with my taste in clothes.

That became Styled
An early Social Dark Pool concept showing possible matches and introductions between representatives
An early concept for the network. This part is still research.
← Projects

Styled

I took the fashion part of my clone and gave it a job: find the few things I’d actually wear.

Four stages of Styled: personal tasteboards, a brief for summer clothes, the recommended trousers, and me wearing them
My tasteboards, the brief, the pick, and me wearing it.

A model of taste

“Summer in Berlin” should mean different things to different people. Styled starts with a taste graph: silhouettes, colours, brands, references, and the price I’ll actually pay. It includes the things I’d never wear.

Each new item gets a compact description in the same format, so the system can compare the item with my taste before asking a model to reason about it.

From thousands to a few

Rules remove the obvious misses: sold out, wrong category, a colour I won’t touch. Image and text embeddings narrow the rest by visual fit, brand, season, and novelty. A diversity pass keeps the shortlist from becoming twenty versions of the same jacket.

Only then does a vision model look at the remaining images, my taste graph, and the last twenty things I saved. It picks the final set and explains why. The expensive reasoning comes at the end.

Taste graph diagram: rules, written context, and embeddings inform daily picks; saved and rejected items feed back into the graph
The taste graph and the feedback loop, from my project notes.

Why this experiment

I can tell within seconds whether I’d wear something. That gave me a way to test the filtering architecture on thousands of inputs, with a result I could judge myself.

It tests personal taste matching. Whether two people would get along is a different question, and still an open one.

Visit Styled
← Projects

Creator analysis

I wanted content ideas that came from watching what people actually respond to.

Inside the research

I built a system that studies creators’ videos, the words on screen, the opening, the cuts, and the comments underneath. It maps what happens moment by moment, so I can ask why an opening works and get back the source.

It also compares a post with that creator’s usual performance. A big view count alone doesn’t tell me much.

An early research page analysing two videos by @morilliu, with original frames, transcripts, and observations on their structure
A page from an early research report. Source videos by @morilliu; the analysis is mine.

From research to an idea

The useful part is connecting an audience question to something I can make: a small tool, a tutorial, a story, or a new way to explain an idea. Each suggestion needs a first frame, something worth watching for, and an actual result for the viewer.

This is an ongoing experiment inside Lola OS. I’m still testing which recommendations deserve to become posts.

More about Lola OS
← Projects

Lola OS

A Telegram bot for everything I don’t want to lose.

Send it

A voice note.
An article.
A video.
A half-formed thought.

Come back to

The original.
The ideas inside it.
What they connect to.
An answer I can trace.

My way into the archive

I send links, notes, and voice messages to one Telegram chat. The bot reads or transcribes them, saves the original, and links the ideas to things I’ve saved before.

I can ask it a question later without remembering where the thought came from. It searches a persistent knowledge graph, with a readable version in Notion.

What makes it personal

It has a memory across conversations. An article about physics can connect to a design reference, something I’m writing, or a conversation I had months ago.

The same system now supports my creator research and a personal newsletter that draws from my interests. It’s a private tool I use and keep developing.

← Projects

Skills

The reusable instructions I built after getting tired of explaining the same things to my coding agent.

Project Harness

Gives a project three files: what we’re building, how we’ll check it, and where we left off. Design quality is part of the brief.

Get Project Harness on GitHub

Goal

Keeps the agent working towards a checkable finish. A fresh reviewer tests the result before it can call the task done.

Get Goal on GitHub

Ship

The final cleanup: review the changes, clear out scratch files, check for secrets, and get an independent verdict.

Get Ship on GitHub

These are portable editions of the skills I use. The collection includes setup instructions for Codex.

The collection on GitHub

Consulting

Marketing automation for Gen Z and millennial marketers and entrepreneurs.

Yoogy

Your in-house marketer.

I build you a marketing agent around your business: your audience, your voice, your goals. Research, plans, content, and performance live together in Notion, connected to the tools you already use.

Let’s build yours

Your tools, connected.

  • Notion
  • Slack
  • Mailchimp
  • Claude
  • Codex

Here’s what it can do.

Your personal strategist

Keep your positioning, audience, and priorities in view. Turn the latest research and performance into a focused plan for what to make, test, and change next.

Content & audience research

Follow the creators and competitors that matter to your business. Analyse content, audience questions, and emerging patterns, then bring the useful findings into your Notion workspace.

Performance you can use

Pull the numbers together, track what’s changing, and get a clear weekly report. I’ve built this as an ongoing decision board, with individual profiles and longer-term performance reviews.

A newsletter that keeps up

Gather the month’s news, insights, and strongest content into a newsletter draft in Mailchimp. You review it, make it yours, and choose when it goes out.

From kickoff to creative brief

Turn call notes, brand research, and content analysis into a brief with concepts your team can shoot. I built this workflow for a creative agency, using its own format and way of working.

See a reporting example
An anonymised quarterly social performance report from a system I built
A real report from a system I built. Client identities have been replaced.

We start with the work you keep doing by hand. I map it with you, build the system, test it with your real work, and get you comfortable using it.

hello@lolasasfi.studio

Creative × Code

A place for women to make things with technology.

NYC. Two hours. Every two weeks. Cocktails included.

Next up

Build your daily briefing agent.

Choose the creators, channels, and topics you care about. We’ll build an agent that follows content on TikTok, YouTube, and Instagram, then briefs you each day on the news, trends, and ideas relevant to your work.

Fashion, finance, science, culture, whatever your world looks like. You choose what matters and where to hear about it.

Send me the next date

Come from any discipline.

An NYC workshop for Gen Z and millennial women across disciplines. Artists, marketers, engineers, researchers: bring your way of thinking. I’ll help you get set up, and we’ll learn from each other as we build.

Every night focuses on one project you can take home and keep using.

Articles & thoughts

Nothing here yet.

Lola

I’m based in NYC. I love technology, art, physics, philosophy, and people.

Come to a workshop, or get in touch if you’d like to work together.

hello@lolasasfi.studio